Using CSS to give text a visually bold appearance and using < strong > to give text more emphasis (for SEO or overall content strategy) was the correct way. In HTML5 things are similar but slightly different. Now, according to the spec, the < b > element is used to make text “stylistically offset from the normal prose without conveying any extra importance.” So it no longer means “make this bold”. Technically, the letter “b” used in the element has nothing to do with “bold” anymore. You can use < b > for key words, the lead sentence in an article (the spec uses this BBC article as an example), or other text that should stand out from the rest, but that you don’t want to have extra importance.
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